How to put a Flash animation (swf) onto a web page?

<embed width="480" height="150" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" src="/dat/files/3378.swf" menu="true" loop="true" play="true"></embed>

HTML code to play flash swf in IE, Chrome, and Firefox

<object width="400" height="40"
classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000"
codebase="http://fpdownload.macromedia.com/
pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0">
< param name="SRC" value="bookmark.swf">
< embed src="bookmark.swf" width="400" height="40">
< /embed>
< /object>