How to track number of clicks on a banner on a web page?

https://instapage.com/blog/banner-ad-tracking

https://instapage.com/blog/utm-parameters

https://ga-dev-tools.web.app/campaign-url-builder/

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Google auto-tagging (need pay)

Google manual-tagging

https://support.google.com/tagmanager/answer/6106716?hl=en